Global Internet spend to overtake newspapers by 2013

ZenithOptimedia has released an updated Adspend Expenditure report which predicts Internet spend will exceed newspapers as early as 2013.

Internet adspend to overtake newspapers by 2013
Image credit: healingdream
 AdExpenditure Trend by Medium: 2010 to 2013
  1.  TV share of spend will grow from 40.4% to 41.17%. With future growth expected largely from developing populous countries, TV as a mass medium will continue to thrive in volume even if growth slows.
  2. Internet spend will grow from $63mn to $94mn. This growth will be driven by Display (Video & Social) as pace of Paid Search growth slows down
  3. Newspapers share will drop from 21.3% to 17.6% as subscriptions drop and users migrate to digital delivery channels like smart phone apps and services like Twitter
AdExpenditure Trend by Market: 2010 to 2013

  1. Share of developing markets contribution in global ad expenditure will increase from 30.9% in 2010 to 35.1% in 2013
  2. The top 5 markets by spend – US, Japan, Germany, China & UK will still be at the top in 2013, with China overtaking Germany for 3rd spot in 2011.
  3. Australia currently #9 on the list with U$S 9,705mn will drop to 10th place in 2013 at $11,167mn, as Russia rises into the top 10 and Canada drops out.