Blog Archives

Key Takeaways from GoMeasure with Google Analytics Melbourne 2011

Last Thursday I was fortunate to attend GoMeasure Melbourne and listen to some inspiring presentations on Data Measurement  and  Google Analytics.  The full list of speakers and agenda can be found on the event site which  has now been updated to include all

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Posted in Digital

Debate over online privacy and behavioural targeting heats up

This week the debate on online privacy heated up further with the US FTC coming out with a strict online privacy report that put behvaioural targeting networks on red alert. I’d like to use this post to provide a summary

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Posted in Digital

6 Must-have elements to include in your Digital Analytics Dashboard

 The appeal of online marketing is that a site owner can track almost everything related to site and visitor behaviour. This leaves us with a problem of plenty and often data overload, not knowing which are the important areas

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Posted in Digital, Opinion