Blog Archives

Debate over online privacy and behavioural targeting heats up

This week the debate on online privacy heated up further with the US FTC coming out with a strict online privacy report that put behvaioural targeting networks on red alert. I’d like to use this post to provide a summary

Tagged with: , , , ,
Posted in Digital

6 Must-have elements to include in your Digital Analytics Dashboard

 The appeal of online marketing is that a site owner can track almost everything related to site and visitor behaviour. This leaves us with a problem of plenty and often data overload, not knowing which are the important areas

Tagged with: , , , , , , ,
Posted in Digital, Opinion

Digital needs to grow up

In my last post, I discussed in length the 5 major challenges Digital Agencies face today as they try to grow their individual shares of the growing digital ad spend pie. Today I’ll offer a few suggestions towards this goal. To

Tagged with: , , , , , , ,
Posted in Digital, Opinion, Search Marketing / PPC

Digital Agencies – Looking Beyond Metrics & Media Forecasts

“Online to take over Print by 20XX” “Online grows X% YOY, traditional media growth slows down” These days not a week goes by that we don’t receive a new media forecast proclaiming the rise of online media. Only the growth percentages and years

Tagged with: , , , , , , , ,
Posted in Digital, Opinion

How Aus Pollies are using Search in the Federal Election

Couldn’t resist snatching a look at what the two major parties are doing in the digital realm for this election. This election was supposed to be the big digital one taking cues from Obamas election in ‘08 but so far

Tagged with: , , , , , ,
Posted in Digital, Opinion