1bn smartphones by 2015, Android to lead OS marketshare

  • 1bn smartphones will be shipped worldwide by 2015
  • Android will grow 23.7% to lead all OS with 43.8% marketshare
  • Windows Phones which has been adopted by Nokia will grow 82% and take 2nd spot ousting the Apple iOS

Latest research revealed in IDC’s Worldwide Quarterly Mobile Phone Tracker backs Windows Phones to make a strong charge which will enable it to leapfrog both iOS and RIM by 2015. Nokia recently announced it would ditch Symbian and new phones shipped from 2012 will be Windows based. This means much of the growth will come in the latter half of the forecast period.






Nokia has a strong presence in emerging markets where many users start off with one of the companys attractively priced value-for-money phones. Android growth will be stable, but will ride the wave of overall smartphone adoption. Though late to the party, Android is now everywhere due to the proliferation of feature packed affordable models and bunding of Android phones in low cost mobile plans by carriers.

Q410 IDC figures for APEJ (APAC excluding Japan) indicate Android focused vendors like HTC and Samsung delivering strong YoY growth in these markets.

APEJ-Smartphone-Vendor-Share 2009-10


Facebook vs Twitter demographics (via DigitalBuzzBlog)

Came across a great infographic by the team at DigitalBuzzBlog, depicting how demographics and social habits differ on Twitter and Facebook.


Facebook: updated statistics on global reach

New statistics on Facebooks updated stats page  shows just how  the social networking giant has expanded its reach through the use of its social graph, external site plug-ins and mobile adoption.

More than 500 million active users, 200 million currently access Facebook through their mobiles

People who access Facebook through their mobiles are twice as active as non-mobile users

Average user has 130 friends, creates 90 pieces of content per month and is connected to 80 community pages, groups and events

People spend over 700 bn minutes per month on Facebook and share over 30 bn pieces of content

70% of Facebook users are outside the US and more than 70 translations are available for the site

Since the Social plugins became available in April, an average of 10,000 new sites integrate with Facebook each day. More than 2mn sites have already integrated.

Every month more than 250 mn people engage with Facebook through external websites