Blog Archives

Google+ : Promising but mostly Lonely Planet right now

I was lucky to receive Google+ invites from two sources mid last week and spent all weekend playing with it. It’s been 3 days and I have just 3 connections in my ‘Circles’ on Google+. Neither of these are close

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Posted in Digital

42% of Aussie businesses plan to increase Social Media investment in 2011

Almost half of Australian businesses surveyed in the 2nd Nielsen-Community Engine Social Media Business Benchmarking Study plan to increase investment in the coming year. This increase is being driven by a stronger conviction of the need to be in this

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Posted in Stats

Facebook Studio – Facebooks standalone website to view campaign examples

Facebook announced a new standalone website yesterday Facebook Studio for agencies and brands who are interested in seeing examples of creative & effective Facebook campaigns. The site contains over 100 examples of work submitted by agencies all over the world. Leading brands features

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Posted in Digital

GroupM Search study explores Search, Social relationship

A new study from GroupM Search developed with comScore sheds light on the causal relationship between Search and Social and how they influence the conversion path. This is a great follow-up to the 2009 study that explored the correlation between the

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Posted in Digital, Search Marketing / PPC