Blog Archives

New resources to improve customer journey to purchase

Earlier this week ‘Westpac Ready for Business Report’, found that over half (53%) of Australian small businesses do not have a website, equating to potentially more than one million businesses who are not online. Westpac and MYOB are combining to

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Is your PPC Campaign tool on Red Bull?

If you follow Formula One racing you will know that Red Bull are suddenly the team to beat in 2011, staying ahead of established teams like Ferrari that have ex-champion drivers in their ranks. Much of their new found competitiveness is down to them

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Posted in Digital, Search Marketing / PPC

Group-buying space braces for Google Offers entry

Google is planning to launch Google Offers, a deal-a-day competitor to group-buying site Groupon after failing in its $6bn bid to acquire the latter last year. Social media website Mashable broke the news overnight providing exclusive documents to verify the

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Implications of Google search changes

Google’s search result page, once as famous for its simplicity as its notoriously secret ranking algorithm has undergone a slew of changes in the last 2 months. Google does not actively promote these changes to end users, allowing them to find

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Posted in Digital, Search Marketing / PPC