Blog Archives

Word of Mouth and Internet – Google Study

Every marketer recognizes that Word of mouth conversations are the holy grail of advertising, helping to amplify paid campaign buzz and give messages longevity far beyond booked media schedule periods. A new study on Googles Think Insight website explores the 

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Posted in Digital, Opinion, Search Marketing / PPC

Is your PPC Campaign tool on Red Bull?

If you follow Formula One racing you will know that Red Bull are suddenly the team to beat in 2011, staying ahead of established teams like Ferrari that have ex-champion drivers in their ranks. Much of their new found competitiveness is down to them

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Posted in Digital, Search Marketing / PPC

Google Instant Previews Now Live for Search Ads

Google has launched the Instant Preview feature for its paid search Adwords program worldwide. Instant Previews provides a graphic overview of a search result and highlights the most relevant sections. An icon appears besides the ads allowing users to preview the landing page

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Posted in Search Marketing / PPC

GroupM Search study explores Search, Social relationship

A new study from GroupM Search developed with comScore sheds light on the causal relationship between Search and Social and how they influence the conversion path. This is a great follow-up to the 2009 study that explored the correlation between the

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Posted in Digital, Search Marketing / PPC

Implications of Google search changes

Google’s search result page, once as famous for its simplicity as its notoriously secret ranking algorithm has undergone a slew of changes in the last 2 months. Google does not actively promote these changes to end users, allowing them to find

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Posted in Digital, Search Marketing / PPC

Google launches special results for suicide, poisoning

Starting today Google Australia has launched a special search initiative for searches on the terms ‘poisoning’ and ‘suicide’. For the above queries users are presented with a red phone icon and the emergency phone numbers for Lifeline Australia and the Australian Poisons Hotline.

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Posted in Digital, Search Marketing / PPC

Digital Agencies – Looking Beyond Metrics & Media Forecasts

“Online to take over Print by 20XX” “Online grows X% YOY, traditional media growth slows down” These days not a week goes by that we don’t receive a new media forecast proclaiming the rise of online media. Only the growth percentages and years

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Posted in Digital, Opinion