Blog Archives

Word of Mouth and Internet – Google Study

Every marketer recognizes that Word of mouth conversations are the holy grail of advertising, helping to amplify paid campaign buzz and give messages longevity far beyond booked media schedule periods. A new study on Googles Think Insight website explores the 

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Posted in Digital, Opinion, Search Marketing / PPC

Is your PPC Campaign tool on Red Bull?

If you follow Formula One racing you will know that Red Bull are suddenly the team to beat in 2011, staying ahead of established teams like Ferrari that have ex-champion drivers in their ranks. Much of their new found competitiveness is down to them

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Posted in Digital, Search Marketing / PPC

Why Mobile Search should be part of your 2011 strategy

A recent Performics report indicated that by the end of 2011, Mobile Google paid search will generate 16% of all Google paid search clicks, up from 3.5% in January 2010. And according to GoogleMobile search traffic on Android tripled in the

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Posted in Search Marketing / PPC