Blog Archives

Google launches new features for mobile shopping moments

Overnight the search giant announced a suite of features to make shopping easier than ever once a product is discovered via its search results. Mobile conversions have lagged desktop primarily because of poor mobile navigation and conversion experiences. This has resulted

Tagged with: ,
Posted in Mobile, Search Marketing / PPC

Mobile Marketing in 2015 – A Wishlist

Two months ago, I was interviewed by a publishing partner for my views on the future of mobile and whether 2015 would finally be the watershed Year of Mobile. My answer broadly was that the year of mobile has already

Tagged with: ,
Posted in Mobile

eMarketer predicts Paid Search to dominate US Mobile Ad Spending by 2015

According to a latest press release by eMarketer, US Mobile Ad Spending will touch $4.4 bn by 2015 driven by smartphone and mobile internet adoption.  The release also provides a year by year breakdown by format, which shows mobile paid

Tagged with: , ,
Posted in Digital, Search Marketing / PPC

How to use Mobile Search for your store locations

I was using my day off this morning to plan for the upcoming Easter long weekend in April. As I wrote in a previous post I am quite bullish on mobile search. So I started a new generic Google search on

Tagged with: , , ,
Posted in How To, Location

Why Mobile Search should be part of your 2011 strategy

A recent Performics report indicated that by the end of 2011, Mobile Google paid search will generate 16% of all Google paid search clicks, up from 3.5% in January 2010. And according to GoogleMobile search traffic on Android tripled in the

Tagged with: , ,
Posted in Search Marketing / PPC