Blog Archives

Debate over online privacy and behavioural targeting heats up

This week the debate on online privacy heated up further with the US FTC coming out with a strict online privacy report that put behvaioural targeting networks on red alert. I’d like to use this post to provide a summary

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Posted in Digital

Digital Agencies – Looking Beyond Metrics & Media Forecasts

“Online to take over Print by 20XX” “Online grows X% YOY, traditional media growth slows down” These days not a week goes by that we don’t receive a new media forecast proclaiming the rise of online media. Only the growth percentages and years

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Posted in Digital, Opinion