Blog Archives

Some Questions ahead of the Adwords Enhanced Campaigns roll-out

The new Adwords Enhanced Campaigns interface is being introduced to agencies over the next week with training webinars lined up from this Friday. Search meetings all week have been dominated by speculation over what the changes would mean. While all will presumably

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Posted in Search Marketing / PPC

Cadburys releases limited edition Dairy Milk +1 bars

After my post on Coca-Cola’s customised Coke can campaign, I stumbled upon (no pun intended) another similar campaign in the UK. Cadburys came out with a limited edition Dairy Milk +1 bar when it launched on Google+. Users could get

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Posted in Digital, Opinion

Google+ First TV Commercial

Here’s a new commerical that Google started airing in the US over the weekend for its social network. The focus again is on the Circles and the ability to share by exclusion into specific circles of connections. While I recognize Circles and

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Posted in Digital, Opinion

Google+ : Promising but mostly Lonely Planet right now

I was lucky to receive Google+ invites from two sources mid last week and spent all weekend playing with it. It’s been 3 days and I have just 3 connections in my ‘Circles’ on Google+. Neither of these are close

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Posted in Digital

Word of Mouth and Internet – Google Study

Every marketer recognizes that Word of mouth conversations are the holy grail of advertising, helping to amplify paid campaign buzz and give messages longevity far beyond booked media schedule periods. A new study on Googles Think Insight website explores the 

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Posted in Digital, Opinion, Search Marketing / PPC

Is your PPC Campaign tool on Red Bull?

If you follow Formula One racing you will know that Red Bull are suddenly the team to beat in 2011, staying ahead of established teams like Ferrari that have ex-champion drivers in their ranks. Much of their new found competitiveness is down to them

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Posted in Digital, Search Marketing / PPC

Group-buying space braces for Google Offers entry

Google is planning to launch Google Offers, a deal-a-day competitor to group-buying site Groupon after failing in its $6bn bid to acquire the latter last year. Social media website Mashable broke the news overnight providing exclusive documents to verify the

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Posted in Digital