Blog Archives

Coca-Cola ‘Share-A-Coke’ continues to gather buzz

Fact. Australians drink a lot of cola. We like to wash down every meal with a Coke whether it’s after a happy meal at Maccas or dumplings in Chinatown. That’s why I like the month-old Share-a-Coke campaign. It puts 150

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Posted in Digital, Opinion

Facebook Timeline rewrites Social Networking [Opinion]

Facebook introduced it’s new Timeline feature at the annual F8 conference last Thursday and already it’s got people divided as with any Facebook profile change. The new feature restructures users profiles, arranging all user activity past and present chronologically, from

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Posted in Digital

42% of Aussie businesses plan to increase Social Media investment in 2011

Almost half of Australian businesses surveyed in the 2nd Nielsen-Community Engine Social Media Business Benchmarking Study plan to increase investment in the coming year. This increase is being driven by a stronger conviction of the need to be in this

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Posted in Stats

Facebook Studio – Facebooks standalone website to view campaign examples

Facebook announced a new standalone website yesterday Facebook Studio for agencies and brands who are interested in seeing examples of creative & effective Facebook campaigns. The site contains over 100 examples of work submitted by agencies all over the world. Leading brands features

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Posted in Digital

Facebook vs Twitter demographics (via DigitalBuzzBlog)

Came across a great infographic by the team at DigitalBuzzBlog, depicting how demographics and social habits differ on Twitter and Facebook.

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Posted in Digital

Facebook: updated statistics on global reach

New statistics on Facebooks updated stats page  shows just how  the social networking giant has expanded its reach through the use of its social graph, external site plug-ins and mobile adoption. More than 500 million active users, 200 million currently access

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Posted in Stats