Blog Archives

What the Federal Budget means for the Digital Industry

Last weeks Federal Budget announcements contained some important implications for the Digital Industry. The Digital Mantra blog outlines some of these here: The 2015 budget proposes a reduction in tax rate by 1.5% for small businesses (<$2mn) and an immediate

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Posted in Digital

Word of Mouth and Internet – Google Study

Every marketer recognizes that Word of mouth conversations are the holy grail of advertising, helping to amplify paid campaign buzz and give messages longevity far beyond booked media schedule periods. A new study on Googles Think Insight website explores the 

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Posted in Digital, Opinion, Search Marketing / PPC

LinkedIn grows to 100mn user base. Launches LinkedIn Today personalised news site.

LinkedIn the business networking website crossed the 100 mn subscriber mark this week (1mn+ in AU), and released an interesting infographic about its demographics. The user base appears to skew towards middle to senior management in the 35+ age group, perhaps

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Posted in Digital

Online Video Australia 2010 statistics wrap

Online video was the medium that really exploded in uptake this year. Marketers will need to seriously consider video as part of their display buying and site optimisation strategies in 2011. Here we look back at some of the top

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Posted in Digital, Stats

Debate over online privacy and behavioural targeting heats up

This week the debate on online privacy heated up further with the US FTC coming out with a strict online privacy report that put behvaioural targeting networks on red alert. I’d like to use this post to provide a summary

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Posted in Digital

6 Must-have elements to include in your Digital Analytics Dashboard

 The appeal of online marketing is that a site owner can track almost everything related to site and visitor behaviour. This leaves us with a problem of plenty and often data overload, not knowing which are the important areas

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Posted in Digital, Opinion

Online Advertising exceeds $2 bn in Australia

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Posted in Stats