Resume

Kevin Alphonso

Email alphonso.kevin@gmail.com  Twitter http://twitter.com/k_evin  Linkedinwww.linkedin.com.in/kevinalphonso

Tertiary qualified Marketer specializing in Digital, with 14 years’ experience

 PROFESSIONAL EXPERIENCE

 DIGITAL ACCOUNT DIRECTOR I ZENITHOPTIMEDIA MELBOURNE I APR 2013 TO PRESENT

SEARCH DIRECTOR I ZENITHOPTIMEDIA MELBOURNE I MAY 2011 TO MAR 2013

  • Oversee the digital planning, buying and implementation and use my experience to shape the overall strategic direction for the Melbourne client base.

Clients: Honda Motors Australia, KPMG, Nestle Health, Hertz. Previously NAB

SENIOR SEARCH MANAGER I MINDSHARE MELBOURNE I OCT 2008 TO APRIL 2011

  • Develop paid search marketing strategies for clients in retail finance space. Author and deliver C-level executive presentations for clients. Head Melbourne paid search team, with one direct report in Sydney.

Clients: Suncorp Personal Insurance, Virgin Money, Match, GraysOnline, HP, Expedia & Ford

MARKETING CAMPAIGN MANAGER I FAIRFAX DIGITAL MELBOURNE I JUN 2006 TO OCT 2008

  • Developed and implemented the marketing strategy for Stayz.com.au, to improve customer experience, lead generation and sales. Tracking digital performance, managing SEM, EDM and SEO activities in-house

Brands: Stayz.com.au – Australia’s then #1 Holiday Accommodation website

Moved to Australia

 MARKETING CAMPAIGN MANAGER I TAJ TELEVISION MUMBAI I NOV 2003 TO JUNE 2006

  • Reported to the Marketing Director and supervised the daily responsibilities of two direct reports. Taj Television is the owner of ‘TenSports’ television channel in South Asia.

SENIOR ACCOUNT EXECUTIVE I GREY ADVERTISING MUMBAI I OCT 2002 TO OCT 2003

  • Managed relationships with agency clients, providing strategic and creative advertising solutions to meet marketing briefs.

ASST. ACCOUNT EXECUTIVE I OGILVY ADVERTISING MUMBAI I JUN 2000 TO OCT 2002

  • Assisted Sr. Executive with day to day management of existing accounts

Technical Skills

  • Web Analytics (Hitwise, Omniture, Google Analytics, WebRank)
  • MS Office (Excel & Pivot Tables, Access, Project, Word, Outlook and PowerPoint)
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