SKILLS SUMMARY

  • Tertiary qualified digital leader with 18 years marketing and agency experience
  • 12 years digital experience across PPC, SEO, Social, Video and Programmatic
  • Tertiary qualified with a Business and Marketing degree

WORK EXPERIENCE 

ZENITH         Melbourne Digital Director               May 2011 – July 2018   

  • Led digital marketing strategy and local team across channels including SEM, SEO, programmatic, and paid social to maximise ROI through website, apps and mobile

GROUPM       Senior Search Manager                          Oct 2008 – Apr 2011 

  • Led a team of four to develop specific PPC and SEO strategies and optimisations across the finance, travel and e-commerce verticals.

STAYZ             Marketing Campaign Manager            Sept 2006 – Sept 2008   

  • Planned and executed all digital marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing and seasonal promotional offers
  • Managed external suppliers including advertising, digital and media agencies

TAJ TV          Marketing Campaign Manager        Oct 2003 – June 2006

  • Planned and implemented annual marketing plans to promote channel’s key television programming to drive viewership numbers
  • Managed public relations and corporate communications, liaising regularly with business and sports journalists
  • Worked closely with research, programming, production and sales teams to drive channel viewership on an ongoing basis

GREY WORLDWIDE    Senior Executive               Sept 2002 – Oct 2003

Managed relationships with agency clients, providing strategic and creative advertising solutions to meet marketing briefs

OGILVY & MATHER    Account Executive             Jun 2000 – Sept 2002

Responsible for assisting Sr. Executive with day to day management of existing accounts

EDUCATION QUALIFICATIONS

  • MBA (Marketing) 2 year full-time – University of Mumbai (June 1998 to May 2000)
  • Executive Certificate Digital Marketing – AFA AdSchool (July to September 2007)

PLATFORM EXPERTISE

  • WordPress, Nielsen Answers, ComScore, Mailchimp
  • Google Tag Manager, Search Console and Google Analytics
  • Google Ads, Facebook Ads Manager
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