Blog Archives

A review of Australia’s new Digital Content Ratings

Australian advertisers and agencies can finally access daily audience data with the launch of Nielsen’s Digital Content Ratings this week. This is the final part of the IAB and Nielsen’s three-stage enhancement of digital measurement in Australia. Previously only monthly

Posted in Digital, Stats

Australian Digital Industry in Focus [Highlights of recent research]

In the last week there has been a flurry of reports on the digital marketing field in Australia. Which is good considering digital marketers like to vacillate about where digital is going and what’s tipped to be the ‘next big thing’

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Posted in Opinion, Stats

42% of Aussie businesses plan to increase Social Media investment in 2011

Almost half of Australian businesses surveyed in the 2nd Nielsen-Community Engine Social Media Business Benchmarking Study plan to increase investment in the coming year. This increase is being driven by a stronger conviction of the need to be in this

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Posted in Stats

1bn smartphones by 2015, Android to lead OS marketshare

1bn smartphones will be shipped worldwide by 2015 Android will grow 23.7% to lead all OS with 43.8% marketshare Windows Phones which has been adopted by Nokia will grow 82% and take 2nd spot ousting the Apple iOS Latest research

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Posted in Stats

Global Internet spend to overtake newspapers by 2013

ZenithOptimedia has released an updated Adspend Expenditure report which predicts Internet spend will exceed newspapers as early as 2013.  AdExpenditure Trend by Medium: 2010 to 2013  TV share of spend will grow from 40.4% to 41.17%. With future growth expected largely from

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Posted in Stats

Facebook: updated statistics on global reach

New statistics on Facebooks updated stats page  shows just how  the social networking giant has expanded its reach through the use of its social graph, external site plug-ins and mobile adoption. More than 500 million active users, 200 million currently access

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Posted in Stats

Online Video Australia 2010 statistics wrap

Online video was the medium that really exploded in uptake this year. Marketers will need to seriously consider video as part of their display buying and site optimisation strategies in 2011. Here we look back at some of the top

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Posted in Digital, Stats