Blog Archives

Google launches new features for mobile shopping moments

Overnight the search giant announced a suite of features to make shopping easier than ever once a product is discovered via its search results. Mobile conversions have lagged desktop primarily because of poor mobile navigation and conversion experiences. This has resulted

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Posted in Mobile, Search Marketing / PPC

Mobile Marketing in 2015 – A Wishlist

Two months ago, I was interviewed by a publishing partner for my views on the future of mobile and whether 2015 would finally be the watershed Year of Mobile. My answer broadly was that the year of mobile has already

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Posted in Mobile

Is your clients website mobile ready?

Do you still spend many minutes explaining to your client the importance of getting their site mobile-optimised? We’ve all been there. The thing is few C-level executives have actually tried to load their sites on a smartphone to see what the experience

Posted in Mobile