Blog Archives

Digital needs to grow up in 2017

When TV ratings started to dip a few years ago the online industry were quick to trumpet their own growth in comparison. But in a reversal of fortune it is digital that is now under the scanner as critics have

Posted in Digital, Opinion

Better online ad experiences hold the key to combat ad-blocking?

Another week another report on the disastrous impact ad-blocking could spell for digital publishers future revenue. It appears that everyone is out there blaming ad blocking companies for this apocalypse or creative people for creating bad ads instead of taking a hard look

Posted in Digital

Marketing Technology – The big questions

In my first post on Marketing Technology a few weeks ago, I touched on the growing importance of this space and the building blocks while creating a tech stack. Today I’d like to tackle three related questions I often find my

Posted in Digital

The CMO’s starter guide to building a Marketing Toolbox

The last 12 months have witnessed an influx of Marketing Technology vendors, from large marketing cloud solutions to specialist (e.g. retargeting) vendors into the Australian market. Investment in marketing and customer service software locally was forecast by Gartner in March to

Tagged with: ,
Posted in Digital

Five marketing implications for a multiscreen world

The recent Q2 2015 Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, underlines the trend in declining broadcast TV viewership and a consequent rise in viewing on other screens. In this review I enumerate five key stats and their

Tagged with: ,
Posted in Digital, Online Video

What the Federal Budget means for the Digital Industry

Last weeks Federal Budget announcements contained some important implications for the Digital Industry. The Digital Mantra blog outlines some of these here: The 2015 budget proposes a reduction in tax rate by 1.5% for small businesses (<$2mn) and an immediate

Tagged with: , ,
Posted in Digital

Four must-do things to retain digital talent

The digital skills shortage in Australia has been well documented previously by numerous industry and research bodies. With digital revenue on course to surpass all other media in years to come, a grab for the limited talent pool has started. More recently

Tagged with: ,
Posted in Digital, Opinion