About

For the last 8 years I have worked in Online Marketing, and have keenly followed its meteoric rise as a significant channel for marketers. My experience covers the entire digital toolbox including Paid search, Email, SEO and Website Optimisation. I currently work as the Melbourne Digital Director for a leading media agency where my remit is to deliver the best consumer experience at every digital touch point . I enjoy adapting the traditional marketing theory I learned in my MBA program (and practiced in my first six years) to my current digital role.
When I’m not surfing the internet and Twitter for the latest internet trends, I catch up on the all cricket news and occasionally write on my cricket blog. I still find time for some social cricket every Sunday where I’m occasionally required to turn my arm over.
If you are here, you’ve probably read at least one of my blog posts. I do not intend this blog to be a rehash of information you can find elsewhere, nor would I like it to become an unending series of monologues. So, please question, critique and feedback as you wish and do use the Social media links to follow me elsewhere.
Disclaimer:
The views and information in this blog are expressed at my own discretion and are solely my own.

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