After my post on Coca-Cola’s customised Coke can campaign, I stumbled upon (no pun intended) another similar campaign in the UK. Cadburys came out with a limited edition Dairy Milk +1 bar when it launched on Google+. Users could get one of these 1kg bars by entering a competition to tell Cadburys what it should post on its page.
The bars got a mention on the Google UK page and the pics spread a bit as these often do in the online space. To follow up they created two special personalised ones with the names of Google founders Larry Page and Sergey Brin.