Facebook Timeline rewrites Social Networking [Opinion]

Facebook introduced it’s new Timeline feature at the annual F8 conference last Thursday and already it’s got people divided as with any Facebook profile change. The new feature restructures users profiles, arranging all user activity past and present chronologically, from status updates to Place check-ins. You can now share more about yourself – books you’re reading, movies you’re watching. Facebook has also tied up 3rd party services like Yahoo, Spotify so you can interact with these apps directly from Facebook.

This is a potential game changer, which makes the users newsfeed and profile more rich and alive. The new Timeline looks more visually appealing, with a more Tumblr or Myspace feel than the standard social network template of Facebook and Google+ we’ve been accustomed to. Using instructions on Mashable I enabled the timeline on my page in advance of next weeks rollout and personally like it immediately.

FB Timeline Sample

I’ve always recognized the value of having an interesting profile on various social networks each for different reasons, social or business. I think with the introduction of Timeline, one does n0t need another digital outpost as this replaces the need for having a personal blog or having a presence on other social networks (sorry Google+).

Social networking is as much about expressing your personality and life events as it is about connecting with people you want to stay with. The Timeline caters to the first objective superbly and should appeal to the younger demographic. Older users may find the new feature too revealing and creepy.

But as Forresters research shows, not all social networking users are alike. The Creator segment is mostly those who have 500+ friends and post updates, check-ins and pictures regularly. Timeline may just make Facebook more sticky to this segment who are the consumers of tomorrow. From an advertiser perspective, as the information in the Facebook profile database grows and becomes richer, it will strengthen Facebooks advertising proposition.

You can view the introductory video that Facebook released here.


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