1bn smartphones by 2015, Android to lead OS marketshare

  • 1bn smartphones will be shipped worldwide by 2015
  • Android will grow 23.7% to lead all OS with 43.8% marketshare
  • Windows Phones which has been adopted by Nokia will grow 82% and take 2nd spot ousting the Apple iOS

Latest research revealed in IDC’s Worldwide Quarterly Mobile Phone Tracker backs Windows Phones to make a strong charge which will enable it to leapfrog both iOS and RIM by 2015. Nokia recently announced it would ditch Symbian and new phones shipped from 2012 will be Windows based. This means much of the growth will come in the latter half of the forecast period.






Nokia has a strong presence in emerging markets where many users start off with one of the companys attractively priced value-for-money phones. Android growth will be stable, but will ride the wave of overall smartphone adoption. Though late to the party, Android is now everywhere due to the proliferation of feature packed affordable models and bunding of Android phones in low cost mobile plans by carriers.

Q410 IDC figures for APEJ (APAC excluding Japan) indicate Android focused vendors like HTC and Samsung delivering strong YoY growth in these markets.

APEJ-Smartphone-Vendor-Share 2009-10


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