A quick glance at ‘christmas’ related search term volume on Google Insights shows a strong spike developing as we enter the home stretch to the Xmas weekend. A close look at trends for the last 2 years indicates that the start of this upward spike begins much earlier than most online merchants assume.
Much has been written about the attractiveness of overseas sites due to the surging value of Aussie dollar vs the USD. The message for Australian businesses that sell online is clear, get your online acquisition and website strategy for Christmas in place quickly while consumers are still researching. Or risk getting left behind by competitors who have got in early.