Blog Archives

Some Questions ahead of the Adwords Enhanced Campaigns roll-out

The new Adwords Enhanced Campaigns interface is being introduced to agencies over the next week with training webinars lined up from this Friday. Search meetings all week have been dominated by speculation over what the changes would mean. While all will presumably

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Posted in Search Marketing / PPC

Word of Mouth and Internet – Google Study

Every marketer recognizes that Word of mouth conversations are the holy grail of advertising, helping to amplify paid campaign buzz and give messages longevity far beyond booked media schedule periods. A new study on Googles Think Insight website explores the 

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Posted in Digital, Opinion, Search Marketing / PPC

Is your PPC Campaign tool on Red Bull?

If you follow Formula One racing you will know that Red Bull are suddenly the team to beat in 2011, staying ahead of established teams like Ferrari that have ex-champion drivers in their ranks. Much of their new found competitiveness is down to them

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Posted in Digital, Search Marketing / PPC

Google Instant Previews Now Live for Search Ads

Google has launched the Instant Preview feature for its paid search Adwords program worldwide. Instant Previews provides a graphic overview of a search result and highlights the most relevant sections. An icon appears besides the ads allowing users to preview the landing page

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Posted in Search Marketing / PPC

Digital needs to grow up

In my last post, I discussed in length the 5 major challenges Digital Agencies face today as they try to grow their individual shares of the growing digital ad spend pie. Today I’ll offer a few suggestions towards this goal. To

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Posted in Digital, Opinion, Search Marketing / PPC

How Aus Pollies are using Search in the Federal Election

Couldn’t resist snatching a look at what the two major parties are doing in the digital realm for this election. This election was supposed to be the big digital one taking cues from Obamas election in ‘08 but so far

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Posted in Digital, Opinion

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