YouTube – The truth beyond Cats, Dogs & Babies

At the end of last year YouTube revamped its analytics dashboard for users who upload videos on the website. YouTube Insights is now YouTube Analytics, though the previous interface can be accessed for a limited time. This is a screenshot of the Overview report from my YouTube channel. I’m pleased there is a separate section for Engagement Reports, which shows data on subscribers, likes, sharing stats etc. With YouTube now focused on ‘channels’ since the redesign last December channel owners will be keen to follow subscriber counts the way Facebook admins put a premium on acquiring high fan counts. Within … Continue reading YouTube – The truth beyond Cats, Dogs & Babies

Online Video Australia 2010 statistics wrap

Online video was the medium that really exploded in uptake this year. Marketers will need to seriously consider video as part of their display buying and site optimisation strategies in 2011. Here we look back at some of the top Australian stats for online video that emerged in 2010. 10.3 mn unique viewers consumed online video content in October 2010 (Comscore) Total of 961mn videos were watched in Oct’ 10 at an average of 8 hours per viewer (Comscore) The top 3 online video networks in July’10 by potential reach of UV’s were SpotXchange (5.4 mn UV’s), Adconion (5.1 mn … Continue reading Online Video Australia 2010 statistics wrap