Blog Archives

Five marketing implications for a multiscreen world

The recent Q2 2015 Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, underlines the trend in declining broadcast TV viewership and a consequent rise in viewing on other screens. In this review I enumerate five key stats and their

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Posted in Digital, Online Video

YouTube – The truth beyond Cats, Dogs & Babies

At the end of last year YouTube revamped its analytics dashboard for users who upload videos on the website. YouTube Insights is now YouTube Analytics, though the previous interface can be accessed for a limited time. This is a screenshot

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Posted in Digital

Online Video Australia 2010 statistics wrap

Online video was the medium that really exploded in uptake this year. Marketers will need to seriously consider video as part of their display buying and site optimisation strategies in 2011. Here we look back at some of the top

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Posted in Digital, Stats

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