Blog Archives

New resources to improve customer journey to purchase

Earlier this week ‘Westpac Ready for Business Report’, found that over half (53%) of Australian small businesses do not have a website, equating to potentially more than one million businesses who are not online. Westpac and MYOB are combining to

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Posted in Digital

Group-buying space braces for Google Offers entry

Google is planning to launch Google Offers, a deal-a-day competitor to group-buying site Groupon after failing in its $6bn bid to acquire the latter last year. Social media website Mashable broke the news overnight providing exclusive documents to verify the

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Posted in Digital

Implications of Google search changes

Google’s search result page, once as famous for its simplicity as its notoriously secret ranking algorithm has undergone a slew of changes in the last 2 months. Google does not actively promote these changes to end users, allowing them to find

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Posted in Digital, Search Marketing / PPC

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