I recently came across this UK print campaign for Google Maps / Street View done by BBDO Moscow. Using strong visuals and minimal copy it beautifully communicates the benefit of the service. Read the copy for the hotels in the blurb in the picture. Google is saying if families went simply by the copy they would end up staying in hotels in less than ideal locations. Which is where Google Maps Street View comes in allowing you to check the surroundings and verify the locations described. Which begs the question – since most online reviews are those posted by establishments on Google Places and Google supposedly verifies most, why should the situation arise in the first place.